May 11, 2009

"Is Information Visualization the Next Frontier for Design?"

Fast Company 5/10:

If we're going to live in a world driven by data, the thinking goes, we need a simple means of digesting it all. We are increasingly a visual society, and our understanding of the world is increasingly made possible by this new visual language.

I think the use of the word increasingly here downplays the significance of information design. It suggests that information design is becoming more important, but does not stress how important it already is.

Cognitive psychologist Donald Norman puts it better in his book Things That Make Us Smart:

The power of the unaided mind is highly overrated. Without external aids, memory, thought, and reasoning are all constrained. But human intelligence is highly flexible and adaptive, superb at inventing procedures and objects that overcome its own limits. The real powers come from devising external aids that enhance cognitive abilities. How have we increased memory, thought, and reasoning? By the invention of external aids: It is things that make us smart.