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If I'm interpreting this correctly, 70% of U.S. households watch prime-time television on any given night, and the percentage of households viewing basic cable during prime-time has grown from < 5% in 1984 to around 35% in 2008.
I am somewhat surprised (and saddened) that the percentage of households watching prime-time television has increased in the past decade. I know a lot of people are multi-tasking, but I would have thought that the rise of the internet would spur a decline in television viewership.
[Hat tip: DataViz]
