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So if the publishers bypassed the bookstores and sold their books directly online, a book that would ordinarily sell for $100 in stores could be sold for $62 online. Am I missing something? With a price difference that large, it seems all books would be sold online.
With authors making less than 12 cents on the dollar, it seems awfully hard to make a living off their writing. To make $100,000 (a year's salary for many professors), they would have to sell $855,000 worth of textbooks!
[Hat tip: DataViz]