Jul 30, 2009

Conan vs. Letterman ... Nightline wins?!

NYT 7/27

Viewership for the news show is up 14 percent in the last six weeks compared with the same week a year ago, and, in the most recent two weeks, the program has frequently grabbed the most viewers of the three shows.

Nightline is a distant third to CBS Sunday Morning and 60 Minutes on my list, but I am glad to see it's doing well. However, as the article waits until the end to note, Nightline is actually not even close to its late night competitors in profitability:

“Nightline” was retaining only about 39 percent of the local news audience, Mr. Goldston said. Now the figure is up to 54 percent.

That is good enough for the show to be profitable, although ABC declined to offer any specific figures.

“It’s a profitable show,” Mr. Goldston said. “We’re not at the point of a Leno on the ‘Tonight Show’ — not even close. But it does make money — and we can make more.”