NPR listeners are:
64% more likely than average to have traveled abroad in the last 3 years.
2.5 times more likely than average to be Mac users at home.
28% less likely than average to say celebrity endorsements influence their purchase decisions.
45% more likely than average to drink Pabst Blue Ribbon.
70% of NPR listeners say they voted in the most recent election, as opposed to 44% of U.S. adults.
More NPR listeners drive pickups than Volvos.
NPR’s audience has increased 104% in the last decade, compared to a 29%, 24%, and 29% decreases in newspaper, network news, and radio news audiences, respectively.
Listeners spend more than 7 hours a week listening to NPR stations.
(via one of NPR’s multiple Twitter feeds, @nprconnect)
I am not sure how well NPR listeners can be generalized: I imagine Car Talk and This American Life have quite different audiences, and besides, people have different programming options depending on their location.
[Love Puppy via girlfriend]
