Small pieces of Stephen King's upcoming Under the Dome have been hidden around the Web, and fans are to find them and begin piecing them together as a sort of literary jigsaw puzzle.
For more info, see Stephen King's home page, the Contagious Magazine article, or the PSFK write-up.
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This left me wondering why there are so few creative marketing strategies for upcoming releases of books, CDs, DVDs, etc. With this particular strategy, I like the intention, but I think even if I were a hardcore Stephen King fanatic-geek, I probably would not go through the trouble. I think if I were about to release something, I would hide copies throughout different cities and give clues as to where they can be found. I am sure it has been done before, but why is not done more often?
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Happy Halloween.
An oral history of The Wire
2 hours ago
