Oct 31, 2009
Stephen King's latest marketing technique
For more info, see Stephen King's home page, the Contagious Magazine article, or the PSFK write-up.
---
This left me wondering why there are so few creative marketing strategies for upcoming releases of books, CDs, DVDs, etc. With this particular strategy, I like the intention, but I think even if I were a hardcore Stephen King fanatic-geek, I probably would not go through the trouble. I think if I were about to release something, I would hide copies throughout different cities and give clues as to where they can be found. I am sure it has been done before, but why is not done more often?
---
Happy Halloween.
Oct 30, 2009
Dan Ariely on wearing fakes [video]
Income and wealth of every Norwegian now public record
Analogies gone bad: "Infobesity"
Some would argue this point. They say information overload; I say organization underload. Or as Clay Shirky puts it, "It's not information overload. It's filter failure."
(Hat tip: PSFK)
---
Possibly related: How I manage 703 feeds
Oct 29, 2009
Black hole created in a Chinese lab

Technology Review 10/14
Their black hole consists of 60 layers of printed circuit board arranged in concentric circles. The printed circuit boards are coated in a thin layer of copper from which Qiang and Tie have etched two types of pattern that either resonate at microwave frequency or do not.
The metamaterial distorts space so severely that light or microwaves entering it cannot escape. The energy absorbed by the black hole is emitted as heat.
Life satisfaction and relative income
The perceived importance of income comparisons is found to be uncorrelated with its actual relationship to subjective well-being, suggesting that people are unconscious of its real impact. Subjects who judge comparisons to be important are, however, significantly less happy than subjects who see income comparisons as unimportant.
---
Related:
Four domains of life satisfaction
Three essential elements for happiness
Werner Herzog on Charlie Rose [video]
Unfortunately Charlie Rose's web site seems to be having trouble hosting the video, and I could not find it on YouTube, but you can download it via this link: http://charlierose.http.internapcdn.net/charlierose/090409CRS.wmv.
The interview goes from about 2:49 to 26:00, and it has a very cool clip of Mick Jagger acting around 22:00.
---
Earlier: Werner's Wisdom
Oct 28, 2009
Flags by color [infographic]

I think this is a couple years old, but it is making the rounds again.
While you are at it, check out other interesting projects from media designer Shahee Ilyas.
(Thanks to the lady.)
Dow performance and media coverage [chart]
Oct 27, 2009
CEO pay table 2008
Care to guess which executive made the most money in 2008, and how much?
...I will let you think about it for a second...
...hmm...
Who guessed Aubrey the pink tie guy?

$One hundred twelve and six zeros. Wow.
Adding value with made up stories
From yesterday's project update:
Aggregate cost of objects, sold so far: $111.03
Aggregate sales, post-Significance: $2,718.22
Could this be a new style of freelance writing? I could see stay at home moms or college students, for example, making a little $$ on the side by writing sentimental stories about trinkets. I am curious (and I have a few too many belt buckles), so I might try it myself. ...Will let you know how it goes.
Spark interview 10/13 with curator Rob Walker.
Health care: "Essentially no relationship between cost and quality"
My $0.02 prediction: Today's health care will look just as primitive to people in 2109 as 1909 health care looks to us, if not more so.
Oct 26, 2009
$45,500 road trip

Nicolas Rapp is crazy, but at least he knows what he is getting into.
He quit his job as Art Director at the Associated Press (meaning he got to choose which graphics and multimedia accompanied the stories) so that he could take a Toyota Land Cruiser and literally drive around the world. It will not be cheap, nor will it be safe.

The trip begins mid November and you can follow along from home on the Trans World Expedition blog. He will traveling through Durham on his way South, so I have sent him an email offering hospitality.
---
Related: On Traveling
44 rich Germans say they are taxed too little
Dear 44 Rich Germans,
I can think of three alternative solutions to your dissatisfaction: 1. write the government a check for the amount you would like them to have, 2. write that amount minus 20% directly to whatever social and economic causes you would like the government to spend that money on (20% because that is approximately how much the government will keep for themselves), 3. write the check to me, which I gladly use to spur economic activity.
Media sources more negative than user sources [infographic]

Above: One of the slides from Nicholas Felton's 10/24 Pop!Tech presentation. A synopsis of his talk can be found here.
Oct 25, 2009
Oct 23, 2009
All the world's conflicts in one map

Conflict History is a fantastic idea but needs some serious touching up. It offers an interactive look at the locations of battles and other conflicts throughout history. Unfortunately, it limits viewable date ranges to 100 years at a time, and it cries out for better ways to parse and represent the data.
I think it would be best to have an animation not unlike Nathan Yau's Wal-Mart growth map with dots of different sizes appearing based on, say, the number of causalities. Ideally, the animation would show changes in countries' borders and population distribution over time. It would also offer interactivity so people could pause and click a dot to quickly learn more. It would be an enormous task, but an invaluable tool to anyone studying history.
World's Biggest Foods
I was thinking if I could create the world's largest food, what would it be? The answer was obvious: pumpkin pie. I looked it up and was disappointed to find that the current record is held by another country -- South Africa. This is so upsetting to me that it might get added to my bucket list; I would just need a couple of these and a small army to help me dice them up. Maybe then I could add a line to my headstone:
Oct 22, 2009
NFL QB Ratings 2001-2009 [chart]

NFL QB ratings 2001-2009; Peyton Manning = blue, Tom Brady = red.
QB ratings have long been my favorite football statistic, and I noticed that this season the numbers seem unusually high. Doubtless there will be some regression to the mean before the season is over, but the chart above confirms the increasing trend.
I hope the chart is pretty self explanatory. It is the QB rating distribution in the NFL for each of the last nine seasons, with the distribution furthest to the right representing this season, and with Peyton Manning and Tom Brady highlighted in blue and red, respectively.
In case there are other Philip Rivers fans in the audience, the chart below is exactly the same except with different players highlighted.

NFL QB ratings 2001-2009; Philip Rivers = red, Eli Manning = blue, Drew Brees = peach, Ben Roethlisberger = yellow.
---
Possibly related: LeBron James compared to Michael Jordan [charts]
Capturing sound
The inspiration comes from Colin Marshall's new microphone gizmo and the clips published on his blog. I am intrigued by the idea of field recording and am seriously considering investing in equipment myself.
I think sound recording is in some ways superior to photography, which is limited in its narrow window of focus. I think we often fail to appreciate sound because our senses are overwhelmed with visuals. Consider that whenever we want to think or focus deeply, it is natural to close our eyes to prevent all the distracting visual stimuli from reaching the brain.
So why is field recording such a rare hobby when compared to photography? For most people, if they ever capture sound it is very crudely with a video camera. My guess is that most people do not stop to think about the power of sound, just as I hadn't until reading Colin's post.
I am interested in sound recording equipment that would enable me to hear better than the unaided ear just as many powerful cameras enable us to see better than the unaided eye, but such equipment is probably expensive and I am, after all, very cheap. Colin's gizmo is $300, and that is probably plenty good, but I still have to ask myself how much it is worth to record and document sound rather than just listen to it in the moment. One potential criticism of field recording is that is limits hearing to the ears. That might sound strange but I remember reading somewhere that much of sound is actually perceived through the skin. Maybe for now I will just appreciate the sounds around me and free ride off of the incredible field recording material online.
---
I was curious about Colin's experience with his new gizmo, so I sent him a few questions and have pasted his response below, with permission.
I decided on using the H4n to explore it because it seemed to meet my criteria of (a) sounds decent, (b) not particularly pricey and (c) has two XLR microphone jacks. (I wanted to be able to set up mobile interviews with "real" mics.) Also, this Ask Metafilter thread I started definitely helped me narrow down the field.
Despite the fact that I was walking down the street with a pair of headphones and a gun-like recording assembly held out in front of me, I can't say I noticed any especially weird looks. (I'd probably get a few if I were going around with, say, a boom mic, or pointing really conspicuously at people.) I think by the time people figure out what I'm doing, I'm already long gone.
And as for compiling the recordings I make, I'll certainly put together a page on colinmarshall.org when I get a few more in the can and post about it.
---
Related:
Geotagged soundscapes
The four ways sound affects us (TED talk released last week)
Oct 21, 2009
Managing 703 feeds
If you have ever tried to manage 100+ feeds, you know it requires a concentrated effort to prevent them from becoming overwhelming. Below I describe my process for managing 703 feeds (and growing).
You might wonder, if you are going to ignore these feeds most of the time, why not unsubscribe? With each feed I have my reasons. For example, I have Kanye West's blog in the folder because I do not normally feel like reading him except for the rare occasion when I am in a Kanye mood.
My reading times are sporadic, but I usually like to start my mornings with Google Reader. According to RescueTime data, I spend about 35 minutes per day in Google Reader, but I think this is an understatement. I am guessing it is closer to an hour or 90 minutes. Either way you see that having a lot of feeds does not have to require a lot of time. I think it is an incredibly efficient means of gathering information, and in fact one of the first posts on this blog was about how Google Reader has changed my life. (Back then, I *only* had 387 feeds.)
---
You might wonder, how does one come to amass 703 feeds? Does he subscribe to every blog he has ever visited? I think I am actually fairly selective with blogs. I will not subscribe to a blog without first browsing the front page and learning about the author(s). And, once subscribed, if I find that the posts are too hit or miss, I will either unsubscribe or move the feed to the dreaded "occasionally" folder.
There are two primary reasons why I am subscribed to 703 feeds: 1. some of the blogs are inactive but I choose not to unsubscribe in case they become active again (there is 0 cost in subscribing to a feed that never updates), and 2. many of the feeds are not blogs. About 50 of the feeds are Google Alerts, notifying me whenever something new appears on the web with a given search term. Other feeds are for news, radio, TV, Twitter, and various other web sites. I use Google Reader as my everything aggregator. I do not do a lot of web browsing because everything comes to Google Reader.
---
By this time next year I will probably have over 1,000 feeds, but all the better, I say.
---
Addendum: The top 21 of my 703 feeds
Patented Lean
Oct 20, 2009
"Everything I know about blogging in one slide"
Know why you are blogging.
Dare to be wrong, often.
Study at least two or three bloggers you admire and aspire to match them in quality.
Separate the writing and editing process.
Pledge not to check traffic stats more than once a day.
Inject personal narrative into the blog, but not a lot.
Read at least as much as you write.
Post things that interest you even if they might not interest your readers; your audience will find you.
Have a system; "I'll blog when I feel like it" does not work.
Above all, get to know your loyal readers because whether or not you started this way, they will become the reason why you blog.
Plummers Island: Every plant species has a genetic "bar code"


Kress says the future is pretty far away — there are literally millions of species to sequence, and thousands more yet to be discovered.
But at least here, on these 12 acres in the Potomac, the job is complete.
"It's pretty amazing to walk through here and know we have a DNA bar code for every plant that's here," Kress says.
Oct 19, 2009
From the comments
Below are some selected quotes from the conversation, but you might need context to truly appreciate them so do check out the full discussion. Me, I feel like my head is spinning, but it has been enlightening just to observe the clarity with which they approach these questions.
From Robert:
If you don't believe that people are inherently valuable (you know, like they shouldn't be harmed or killed, in a general sense) then how does that inform your decision making process? Do you use the fact that you don't believe that people are inherently valuable as a basis for action?
If you do, then you are rational (consistent in your application of logic). If you don't, then maybe you are relying on your feelings for deciding what to do. In that case, maybe there's not an important distinction between what you feel, and what you believe.
Again from Robert:
I guess what I really believe is that "shoulds" are real, and that internal experience (unreliable as it is) is all we have to work with if we want to get to the "shoulds". I realize that many people won't see it this way, and I realize how many pitfalls there are on the path I've chosen (there's a long history of murder and evil justified by "shoulds"), but it's the best I can do. I'm willing to hear arguments for another way, but it will be hard for me to accept anything as sterile as: Just do what's in your own best interest, everything else is nonesense.
From Bob:
What makes humans special? When we talk about this "value" of humans, is it unique to humans? Do rabbits or algae have this quality? Is this an anthropocentric model of value? Why should that be so? Did these external, absolute rights and wrongs exist before humans existed? What did they apply to back then? Were they just sitting in the ether, waiting for humans to evolve? Will these ethics still "exist" after humans have gone from this Universe? To what will they apply then? Should tigers not eat gazelles? Is this a case for vegetarianism?
It's much simpler and more plausible to me to think that our minds and our bodies evolved over the millenia to have affinities and aversions to our sensations. If you find sabre-toothed tigers to be irresistibly cute, you probably won't survive to reproduce. Likewise, the weirdos who enjoyed harming people didn't survive long, and their kind got selected out.
Again from Bob:
I have a substantive background in the sciences, and I will tell you with delight that I don't think science explains or predicts much at all of human experience. I have never heard a satisfactory explanation of what consciousness is, let alone how it becomes seemingly coherently packaged within physical beings. I love science, but I am no more committed to it as a philosophy than I am to external, absolute moralities.
What price love?
I am tempted to use this post to explore the willingness to pay for a "suitable" mate, but I will resist the urge. Instead, Orli, if you are out there, I would like to offer some advice...
Understand this: Love is not something you go in search of; it is not even something that finds you. "Love at first sight," if that is what you are looking for, is not love -- it is infatuation.
Love is intimacy, passion, and commitment. Intimacy means sharing things that you do not share with anyone else. Passion includes physical attraction and lust, but you can do as the nice matchmaking ladies said and put your hot pants away because it is not love if you do not call it love and have desire to maintain commitment.
You need all three things for it to be love. Without commitment it is just romantic love, without passion it is just a good friend, and without intimacy it is just a Britney Spears Vegas wedding. (Not K-Fed, the other one.)
---
Now, some suggestions on how to attract a mate...
Proximity, similarity, familiarity. Look for others who are physically close, similar to you, and familiar with you -- maybe a friend or acquaintance? These are the people with which you are most likely to find mutual attraction.
You can also exploit psychological biases to attract someone or make yourself feel attracted to someone. First, meet the person in a place that is likely to raise your heart rate and give you sweaty palms, etc. Maybe take a walk over a shaky rope bridge, or if that is not available in NYC, go see a horror flick -- you both are likely to mis-attribute your biological reactions (increased heart rate, sweaty palms) as attraction.
Also, we are attracted to people whose regard for us is gaining over time, so start low in displays of admiration. Playing hard to get works.
Finally, take care to look competent most of the time, but throw in some occasional blunders. Maybe "accidentally" spill ketchup all over your shirt because occasional blunders bring people down to earth and make them more attractive. (Blunder too often, though, and you will just look incompetent.)
I hope this finds you, Orli, and that you won't mind sending a little of the $$ I just saved you.
---
Most of the ideas in this post came from Yale Provost Peter Salovey's lecture on love.
Two more tilt-shift time lapse videos
Oct 16, 2009
Reader email quote of the day
I hate to be picky, but I'm not sure that evolution can be invoked as an answer to my question about how you know that people are inherently valuable. It works for explaining why you feel that way, but not why you believe that way. In fact, since you know that evolution has programmed you to feel a particular way (because it was advantageous for your ancestors to feel that way) then the rational thing would be to question the rightness of that feeling. It might be rational to doubt that people are inherently valuable (even though you feel it strongly) because of what you know about evolution. But I don't see how it's rational to believe that people are inherently valuable because of what you know about evolution.
I'm going to put myself on the line and admit that I believe (maybe more than anything else) that people are inherently valuable. And that I can't rationally defend that belief at all.
Halloween Book Burning
A Baptist Church near Asheville, NC has announced its intention to celebrate Halloween by burning books and pretty much everything else that is not the King James version of the Bible. Lucky for you I have been planning to go camping near Asheville that same weekend, and my campmates have agreed to join me in witnessing the festivities. If all goes as planned, you can bet there will be a colorful write-up right here on WitW. (But with all the attention the story is receiving (front page of Digg) I am pessimistic it will actually go down.)
To me, this is another example that supports my philosophy on traveling -- all the culture you ever need can be found right in your own backyard.
The most entertaining part is not that they are burning country music and works of "heretics" like Mother Teresa, but that they will be providing complimentary "bar-b-que chicken, fried chicken and all the sides." Oh, the irony.
One cop issues 150,000 speeding tickets
Oct 15, 2009
Hierarchy of useful technology
Religion in the US, 1990 and 2008 [infographic]
Oct 14, 2009
Punches in super slow motion [video]
Oct 13, 2009
On Traveling
It's said that after spending a week in China, you can write a whole book about the country. After spending a month in China, you can write a really nice magazine article about it. After a few months, a blog post. And after a year, you can't write anything, because you discover how little you actually know.
Flying Squirrel Men [video]
Space exploration [infographic]

National Geographic published this amazing flight map that shows the flight paths of all 200 space missions in the last 50 years. A zoomable map is on the NG website, and a high-res image is available from Adam Crowe on Flickr.
Art by Sean McNaughton, National Geographic Staff, Samuel Velasco, 5W Infographics.
Oct 12, 2009
'Sheed's Shenanigans
Small World photography contest
Sorry I'm Late [video]
Oct 11, 2009
Calling all missionaries
Oct 9, 2009
Bull Market [photo]

The sculpture “What You see Might Not Be Real,” by Chen Wenling, was displayed at a Beijing gallery Sunday. The artwork is a critique of the global financial crisis, with the bull representing Wall Street and the man pinned to the wall representing Bernard Madoff.
Reflections on the governor's green job announcement
Oct 8, 2009
Disney's Magic Kingdom [video]
Reader email quote of the day
I would be more of a libertarian, except I think a lot of people would get hornswoggled by fast-talking sharpies, and need to be protected.
Uncontrollable outbreaks of ... dance?
A social phenomenon that occurred primarily in mainland Europe between the 14th and 18th centuries involved groups of people, sometimes thousands at a time, who danced uncontrollably and bizarrely, seemingly possessed by the devil. Men, women, and children would dance through the streets of towns or cities, sometimes foaming at the mouth until they collapsed from fatigue. [...]Although no real consensus exists as to what caused the mania, some cases may have had an explicable physical cause. The symptoms of the sufferers can be attributed to ergot poisoning, or ergotism, known in the Middle Ages as "St. Anthony's Fire". It is caused by eating rye infected with Claviceps purpurea, a small fungus that contains toxic and psychoactive chemicals (alkaloids), including lysergic acid and ergotamine (used in modern times as a precursor in the synthesis of LSD). Symptoms of ergot poisoning include nervous spasms, psychotic delusions, spontaneous abortion, convulsions and gangrene; some dancers claimed to have experienced visions of a religious nature.
Oct 7, 2009
New Series: Uncommon Opinions
---
I started thinking about areas where I have different views from otherwise like-minded people. I came up with the list below (I may think of others to add later), and I intend to devote a post to each explaining my views. These are not issues where I am just in the minority, but issues where I would be lucky to find a single person who agrees with me.
Swine Flu saves lives?
By any measure A/H1N1 is a benign flu virus. According to official statements, New Zealand, for example, usually has 400 deaths from flu each year. This year there were 17, so it could be argued that the pandemic has resulted in 383 lives being saved, which makes it more effective than any flu vaccine.
Oct 6, 2009
This blog is about Me, dammit
---
Addendum: The benefits of blogging
Most desirable states and cities to live in
Job losses in past recessions [graph]
Oct 5, 2009
The US government's credit score [infographic]

Support for same sex marriage by state and age [graph]

Oct 2, 2009
The longest pro tennis rally in history
Twenty-five year ago, tennis player Vicki Nelson-Dunbar played Jean Hepner in a 29-minute, 643-shot rally. The rally remains the longest point played in a professional tennis match. Nelson-Dunbar says the two-set match lasted 6 1/2 hours. She says other points in the game could have been longer.
---
Beach warning [photo]

What cracks me up about this is the thought of the meetings and/or planning councils that decided there was a need for this, followed by what was going through the heads of the people who went through the trouble to draw it, line it up, print it, drive it to the beach and bolt it to a tree. Did not any of them, in their efforts to get the warning out, question the usefulness of this task and in doing so the purpose of their existence?
(Hat tip: the New Shelton wet/dry)
Oct 1, 2009
US household income and expenditures [maps]
















