Jul 15, 2010

Why people use Twitter

Our results show that participants did not use microblogging to satisfy their needs for social connection and affiliation, but highly extraverted participants did use it to relieve their existential anxiety.

In other words, people don't tweet to feel part of a community, but rather to increase their sense of individuality and thereby decrease their sense of meaninglessness.

Eric Barker's response: "I thought the answer was going to have something to do with Justin Bieber."