At both the individual and the population levels, it is more effective for you to lose weight with friends of friends than with friends. The problem is this: If you attempt to lose weight with your friends, you might succeed, but this tiny cluster of you and your friends is surrounded by a large group of people exerting pressure to gain weight again. In all likelihood, both you and your friends will thus regain weight.
The authors go onto suggest that a good strategy to lose weight, therefore, would be to create a running club of friends-of-friends, thereby creating a buffer of healthy people around you.