Important update on the greatest music video ever made

It’s been my steadfast belief since 2002ish that Michael Jackson’s “Rock With You” is the single best music video ever made. I believed it to be so far ahead of the field that there was no possible way it would be dethroned in this century.

I’m not saying it’s been dethroned – it’s far too early to tell – but I’m saying there’s finally a contender. Tonight Pavs¹ introduced me to Robyn’s “Call Your Girlfriend” and it’d be fair to say that I am obsessed with it. As I write this, there have been 3,604,606 views on YouTube and I’m pretty sure 12% of those are mine.

There is so incredibly much to comment on, but you don’t have the patience and I don’t have the inclination. I’ll just say that it reminds me of “Rock With You” in so many ways, and not just because it’s one person eccentrically dancing in a strobe-lighty room. In both cases, there is so much irony – so much wrongness – but when combined with the un-self-consciousness it adds up to this magical effect that I don’t know how else to describe except to say that it just makes sense.

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¹Pavs must be committing some kind of moral offense by not having a Tumblr (or something) so that he can share with the Internet all the stuff he digs up. Here, for example, is another one he recently found.